Show Me the (Monthly) Money: How to Launch a Monthly Giving Program

Looking for a stable, predictable source of revenue? What if you could build one that also gave you a pool of prospects who would name your charity in their will or estate?

Monthly giving has the highest ROI of any fundraising strategy, costing a mere 2-5 cents for each dollar raised! 45% of worldwide donors give monthly. Regardless of the size of your nonprofit you should be able to convert 10% of your donor file to a monthly giving plan. Ready to learn how?

In this webinar Rachel Muir, CFRE, shares:

  • How to launch a monthly giving program and sell it to leadership
  • Who your BEST monthly giving prospects are
  • When, how, and how often to ask for monthly gifts
  • How to upgrade monthly donors
  • Examples of monthly donor recruitment materials
  • And more!

If you’re looking to build a sustainable stream of revenue for your nonprofit, this on-demand webinar is perfect for you! Download the slides or watch the full recording below.

Click here to download the slides

Meet the Speaker:

Rachel Muir, CFRE

Rachel has worked every side of the Rubik’s Cube that is the nonprofit sector. When she was 26, Rachel Muir launched Girlstart, a nonprofit empowering girls in math, science, engineering, and technology in the living room of her apartment with $500 and a credit card. Several years later, she had raised over $10 million and was featured on Oprah, CNN, and the Today Show. Her career spans running successful nonprofits, leading an online fundraising consulting practice, and managing major gift portfolios. Today, she transforms people into confident, successful fundraisers. Learn more about Rachel at

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