Springing Into Peer-to-Peer Season: Customer Event Examples We Love

Peer-to-peer event season is upon us and we’re so excited to see so many organizations’ unique events! Many nonprofits take advantage of P2P fundraising and for good reason: people are much more likely to give if they know the person asking. Get your donors excited about your cause by hosting a P2P event that’s sure to resonate with them.

Honestly, so many of our customers do an incredible job with their peer-to-peer events. We wish we could show you ALL of them, but for the sake of time, we’ve compiled a few of our favorites. Check out these examples of in-person and virtual peer-to-peer fundraising events, and potentially gain inspiration for your next event!

Pulmonary Fibrosis Foundation Take A Bite Out of Pulmonary Fibrosis

Before we get into what this event is, let’s take a moment to appreciate this fundraising goal success!

254%! Seeing organizations that max out their original fundraising goal makes our hearts explode with joy.

Why we love it: Besides the incredible fundraising goal that was met, we love seeing those fundraising thermometers. The name of the event gives potential attendees a clear idea that it’s a food-based event and the event page is great in that it’s straight to the point with high-quality images. High-quality images make such a difference on your form. If it appears professional, you’re likely to gain lots of traction. All proceeds from this event go towards assisting those with Pulmonary Fibrosis and continued medical research to find a cure.

Purple Plunge 2019

Why we love it: Purple Plunge is a nonprofit cancer charity that hosts a chillingly successful event each year. Supporters sign up to jump into Lake Zurich in freezing temperatures to increase awareness and support to cancer survivors in their community. They take full advantage of what Qgiv has to offer on their form from embedding a thermometer, to making use of the P2P store selling branded hoodies, sweatshirts, and an adorable Purple Plunge penguin pop socket. Check out that leaderboard, too! From teams, individuals, and donors, it’s fun and inspiring to see the funds rolling in in real time.

Including videos and photos from past plunges is a smart way to show newcomers what to expect as well.

VISTEBall 2019

Why we love it: Qgiv recently had the opportunity to attend and volunteer at VISTE‘s 14th annual indoor golf-themed peer-to-peer event. Not only is it a LOT of fun, but the idea is unique. A play on words, VISTEBall offers games, a silent auction, and dinner/drinks. All proceeds from the event go towards helping volunteers continue providing the highest level of service to our aging population.

Around the venue, you’ll see touching testimonials that are brilliantly a part of most games. It’s clever branding that reaffirms attendees why they’re at the event in the first place.

Pensacola Humane Society Paws on Palafox

Why we love it: Animals, obviously! All jokes aside (but no, seriously, it’s an event with lots of adorable animals) we can see that they’re set up early and well prepared. Paws on Palafox isn’t until April and they have their event page live months ahead of time giving the opportunity to meet their fundraising goal and then some! Animal lovers gather each year with their furry friends for a 3K that benefits the Pensacola Humane Society’s Barbara Grice Memorial Low Cost Spay and Neuter Clinic. Each pup is offered a bandana and there’s even an after party once the 3K is completed.

The videos at the bottom of their event page are high-quality and leave an impact on those that visit the form. Side note: if this beautiful explanation of their logo doesn’t tug at your heart, I’m not sure what will.

Nemours 2019 Disney Princess Half Marathon

Why we love it: If you’re a Disney fanatic like I am, this speaks for itself. Disney is a worldwide sensation, so it’s no wonder this P2P event is a hit.  The Disney Princess Half Marathon proceeds went towards the Nemours Foundation — an organization dedicated to improving the health of children at a national and international level. We’re aware not every organization is large enough to fund a P2P event such as this one. But, take this as an idea to team up with local companies for your next event. Take your peer-to-peer event to the next level with sponsors that might help bring in registrations.

Pro tip: Nemours offers a disclaimer on their form that’s important to take note of if you’re hosting an event with a major company like Disney so that brand standards aren’t violated.

Children’s Home Society of FL Run for Hope 2019

Why we love it: What’s absolutely vital to take away from this form are the tabs at the top. If you’re a first-timer to this event, this form leaves you with zero confusion or questions. They provide day-of info WITH parking instructions. We’ve seen time and time again the frustrations of P2P participants who weren’t provided with proper instructions. Don’t leave a bad taste in their mouth by not making the event a seamless experience from start to finish. The Run for Hope 5K supports The Faine House. The Faine House assists in the growth of young men and women formerly in foster care with support in 5 essential areas of life.

Included on the form is this well-crafted picture. Depicting a 5K, it also lists the 5 essential areas of life covered in the program with statistics supporting their mission.

Amos House Get Gored for Good 2019

Why we love it: Besides this obviously awesome cover photo, this event is a neat twist on a traditional 5K. Inspired by the “Running of the Bulls” in Spain, the women of the Providence Roller Derby run down participants as they make their way through the obstacle course. Also offered on this event form is an in-depth FAQ page that we recommend for everyone.

Get Gored for Good supports hunger and homelessness in the Rhode Island area with all proceeds going towards the Amos House.

Georgetown Hospital Foundation’s COVID-19 Response Fund

Why we love it: When COVID-19 hit, Georgetown Hospital Foundation knew they needed support, and fast. They quickly set up a peer-to-peer fundraising event to raise money to respond to the pandemic with everything from PPE (personal protective equipment) to programs for socially distanced medical care. Their quick pivot allowed them to raise over $185,000 (or 125% of their goal)!

Pro-tip: Don’t use your general donation form to raise funds for emergency campaigns! Creating a separate donation page to match specific needs—whether for pandemic relief or a new building fund—so that you can more clearly communicate impact statements and progress without watering down the goals for this campaign. Qgiv’s peer-to-peer platform is flexible enough for events, emergency donation campaigns, annual appeals, and so much more. Plus, you can create unlimited forms as part of the package, so use them to your heart’s content!

Dancing with the St. Louis Stars

Why we love it: Independence Center in St. Louis has been helping restore the lives of those suffering with mental illness for over 40 years, but when COVID-19 hit, they needed to change up the format of their annual Dancing with the St. Louis Stars event. Not only did they use the Qgiv peer-to-peer platform to quickly switch to a new “virtual, interactive event,” but they went big with a new angle to give people even more reason to want to attend.

What did they do?

They brought back participants from nearly 30 years of competition and made it a Champion of Champions event!

Pro-tip: Don’t be afraid to add a twist to bring extra excitement to a virtual fundraising event. This could mean bringing back your all-stars from previous events, or it could mean adding something like a once-in-a-lifetime prize (use Cameo to arrange a personalized video from a celebrity for your top fundraiser) or a unique form of entertainment (Zoom karaoke with a big, local band anyone?).

Bark in the Park 5K and Fall Fundraiser

Why we love it: Providence Animal Center made it even easier for their guests to participate when they switched to a virtual fundraiser for their 2020 event. Instead of asking everyone to meet in person for their Bark in the Park 5K and Fall Fundraiser, they allowed people to run or walk anytime, anywhere on one specific date to raise money for animals.

Pro-tip: One of the major benefits of virtual events and Qgiv’s virtual-compatible fundraising platform is that they allow you to offer more flexibility to your guests. Consider giving participants a day—or even a week—to complete their goal (which can easily be tracked with a smartwatch, or smartphone app like Pacer), and you just may find yourself with more participants than you’ve had in years past. You can still keep the leaderboard, prizes, adorable pet costume contests … all while making it more convenient than ever for potential fundraisers to participate!

Cold Nights Warm Hearts 2020

Why we love it: Swords to Plowshares is an organization supporting veterans in San Francisco and Oakland. During the ongoing pandemic, they not only had to change how they fundraised, but they also had to change how they helped veterans.

They normally host a large, indoor holiday dinner for veterans every year, but it wasn’t feasible to hold it safely in the middle of a pandemic. Instead, they provided over 200 prepackaged holiday meals in addition to their usual holiday backpacks, and they were able to secure emergency housing for those in need of it as well.

Pro-tip: Many organizations had to change both how they raised funds and what they raised funds for during the pandemic. If your organization’s needs have changed during COVID-19, don’t hesitate to let your donors know, especially if you may need to raise more this year. Your donors trust you to know how to steward their money, and explaining any changes to the impact your annual events have will only increase the bond of trust between your organization and its supporters. You can quickly update your impact statements, images, fundraising goals, and more using Qgiv’s easy-to-use tools!

Sad Mardi Gras

Why we love it: As the pandemic lingers, we appreciate those able to poke a little fun at the ongoing boredom and frustration people around the world are experiencing. Enter The Williams Project—the Seattle-based national professional theatre ensemble—and their Sad Mardi Gras. Their sense of humor in the face of an ongoing tragedy helped them create a great event … and raise 120% of their fundraising goal!

Pro-tip: The pandemic has not been fun. Think of your event as a way to give something back to the community—laughter, entertainment, a nail-biting auction with epic prizes—while they give back to you. Don’t be afraid to have a little fun at COVID’s expense!

Additional Resources

We hope these great examples from your fellow nonprofits will help inspire your next event! In the meantime, here are some additional resources to help with your next peer-to-peer fundraiser:

• Top Peer-to-Peer Fundraising Platforms for Nonprofits (qgiv.com)
• Tips for Hosting a Virtual Peer-to-Peer Event – Qgiv Blog
• Using an Email Campaign to Motivate Peer-to-Peer Participants – Qgiv Blog